Notes from the climb.
Field notes on paid media, data-driven advertising, workflow, and the craft of running campaigns that actually perform, straight from the sO2 Digital team.
The Cannabis Industry's Secret Weapon for Successful Social Media Marketing in 2023
Most major social platforms won't allow cannabis to be advertised. Influencer marketing is the workaround the industry has been waiting for, and it's finally accessible to smaller brands.…
TapClicks Adds sO2Digital as a DATA Integration Partner
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach client…
Digital Media Is a Strong Candidate for Political Ad Dollars
My fellow Americans.…
COVID-19 Brings Us Back to Being Compassionate Listeners
When COVID-19 hit the United States, shifting from an abstraction on the news to a tangibility in our communities, I saw a mobilization of marketing and advertising professionals being compassionate,…
Don’t Get Bitten Because You Have No Social Media Policy
Your company’s social media can be like keeping a wild animal for a pet. You can tame it, sure. Manage it. Control it. But its wild side is still there. Lurking. Waiting to spring out of your control…
Why Aren’t Gut Instincts Good for Making Good Decisions?
Welcome to the last post in our workflow series. We’ve talked in detail about the challenges media companies and agencies face when adding digital products to their media mix. We explored what happens…
Create Great Content by Being Lazy
You’ve been assigned to write content for your company. A blog post. Perhaps a whitepaper. Some sales copy. But your brain is fried from a million other marketing tasks with looming deadlines. You hav…
When You Miss Digital Budgets, Is Workflow the Problem?
Welcome back to workflow! In this post we’ll tackle the overwhelming task of getting work finished within the promised time frame, within the digital budget, and with full transparency for all stakeho…
Create a Writing Voice to Relate to Your Readers
My colleague is learning to write blog posts. It’s fun for me to watch her writing improve with each post. But she’s struggling to understand the concept of a “writing voice”. Although it’s easy to un…
Solve the Problem: Why Workflow Matters
Over the past few months we’ve written about how a poor or incomplete digital workflow and process can be costly to your business. It results in employee frustration, unhappiness and malicious complia…
Is Cancel Culture Coming for Google?
Last week, Google released some, frankly, minor changes to how it displays advertisements on Search Engine Results Pages (“SERPs”). The Internet predictably lost its collective mind. The changes were…
How Is Your Digital Process? Are You in Your Own Way?
Front line sales teams must have a multitude of digital products at their fingertips. Gone are the days of offering owned and operated inventory only. Local advertisers want to buy search, social medi…
Sell Your People on Social Media… Not Your Brand
“You’re not your f\\ing khakis.”…
Management without Measurement Kills Careers
In our previous blog post we discussed how a poor workflow system, or lack thereof, harms your front-line team and bottom-line revenue. But what about your management teams? The local managers who kee…
You’ll Save Money by Saving Time
Have you ever asked yourself how much time costs your digital agency? According to market research firm ICD, companies lose 20 to 30 percent in revenue every year due to inefficiencies. What If you co…
Why Workflow Matters to Digital Advertising and Marketing Teams
The world of digital advertising and marketing is rampant with buzzwords like “artificial intelligence”, “the cloud”, “predictive analytics”, “programmatic” and many more. They all tease the idea that…
Make This Holiday Season Your Most Successful with Targeted Email
T’is the season to help your clients get their email marketing in order for the holidays. Use targeted email to reach customers who are interested in your offers. Pinpoint people who want a deal this…
Targeted Email: Report, Renew, Create Lasting Relationship
We have come to one of the most important aspects of running a targeted email campaign, and our last blog post in this series. Reporting and renewal is arguably the most crucial part of your targeted…
Maximize Your Client’s Ad Spend and Increase ROI
Re-targeting increases the frequency at which a brand is seen by a selected audience. This audience indicated they’re interested in your client’s products or services. They opened an email, clicked a…
Pick the Right Email Partner to Exceed Revenue Goals: A How-to Guide
There are several important considerations when looking for a reputable targeted email partner. First, determine whether they are CAN-SPAM compliant with all their products. Next, ask if the email cre…
Targeted Email Design: Best Practices that Drive Results
For every dollar brands invest in email marketing, they receive 42 dollars in return, research on email marketing ROI shows. If your clients already send direct mail, now is a great time to add target…
How to Position Targeted Email’s Impressive ROI and Close Sales
When chatting with a client about digital advertising, targeted email is easy to overlook. We tend to start with the bright and shiny – Instagram, people-based re-marketing, foot traffic attribution –…
How to Prospect for Targeted Email
We love targeted email here at sO2 Digital. It gets real results! Digital marketing isn’t always tangible, but email is the best method to drive ROI for your clients. Let’s look at the types of busine…
6 Steps to Targeted Email Success
Six simple steps to a successful targeted email campaign, and the series where we break down each one: grow your margins and increase your digital revenue.…
Targeted Email – 6 Steps To Campaign Success
Welcome to Summit Thoughts, the new sO2 Digital Blog. As digital thought leaders, we will share our experiences in digital services and advertising. You will hear from our Account Management, Ad Opera…
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