Every channel.
One cockpit.
Atlas leads with what other platforms can't: data-driven email plus OTT and social retargeting against a custom-built audience. Enter your audience, geo, and goals one time, and Atlas translates that brief into Google, Meta, TikTok, LinkedIn, StackAdapt, and more as we keep adding the platforms our partners need. It adjusts the inputs each one actually requires and follows back up with you on the platform-specific questions instead of making your team rebuild the same campaign over and over.
Phase 1: the Atlas platform tools are built and operational, and the sO2 team runs them on your behalf today. Self-serve cockpit ships to founding accounts in H2 2026. Founders pay the fixed fee only for 90 days (0% of media), then graduate to a 2.5% media rate capped for life.
Built by sO2digital. $120M+ ad spend managed.
All your channels: paid, owned, and earned
Your agency stack is fragmented. Your reporting is late. Your data isn't activated.
Most teams stitch together a stack of tools, and still can't reach their audience on email or CTV without hiring another vendor. Atlas brings every channel into one place, and we add new platforms as our partners need them.
Multiple dashboards, zero clarity
Google Ads, Meta Business, TikTok Ads Manager, LinkedIn Campaign Manager, your DSP, your reporting deck, and more added as partners need them. Pacing decisions arrive 48 hours late.
Manual pacing burns budget
Mid-flight reallocation across paid channels happens when a strategist remembers to look. Underperformers eat budget for days before anyone reacts.
Email + retargeting lives elsewhere
Most agency platforms stop at paid social and search. Adding data-driven email, OTT, and identity-matched retargeting means a second vendor, and a third dashboard.
Four pillars. One operating system for paid growth.
Atlas runs your full media stack: paid acquisition, audience activation, reinforcement, and reporting, all from a single workspace.
Unified paid media
Google, Meta, TikTok, LinkedIn, and programmatic in one cockpit. Spend, ROAS, and creative performance side by side, no more tab-switching.
Real-time AI pacing
Budgets shift between Google, Meta, TikTok, LinkedIn, and programmatic automatically based on live ROAS. Underperformers get throttled before they burn through the day's budget.
Data-Driven Email + Retargeting
Most agency platforms stop at paid. Atlas activates audiences on email, then reinforces them on OTT/CTV and social retargeting, all under the same roof. More on this below.
Margin & white-label reporting
See the agency P&L on every account. Generate branded client reports in two clicks. One mid-level operator runs 2–3x more accounts because everything lives in the same view.
The Data-Driven Engine.
Atlas doesn't just manage your paid spend. It builds your audience from multiple data sources, sends the email, and runs the OTT and social retargeting against the people who engaged. The kind of stack other agencies have to assemble from three separate vendors. We bundle it into one platform.
Multi-source audience build
Combine intent data, firmographic, web behavior, second-party lists, and your CRM into one match-resolved audience. No single-vendor blind spots.
Compliant email activation
Fully managed deployment with dedicated IP warmup, deliverability monitoring, and CAN-SPAM/CASL handling. Opens and clicks land in your Atlas dashboard in real time.
OTT / CTV retargeting
Run your ad across premium programmatic CTV inventory, but only against the matched audience that interacted with (or ignored) your email. Premium reach, known audience.
Social retargeting at scale
Audiences sync automatically to Meta, TikTok, and LinkedIn. Frequency-capped, budget-paced, and continuously refreshed as engagement signals roll in.
The unlock
Your strategist sees email opens, OTT impressions, and social retargeting reach in the same view as their Google and Meta numbers, and Atlas's AI moves dollars and audiences across all of them.
The cockpit your team actually works in.
AI handles the pacing. Your strategists handle the strategy, with a full toolkit built for the way agencies actually plan, build, and report. Every tool is included at every tier.
Audience Builder
Compose, save, and reuse audience segments across every channel.
Drop in 1st-party CRM, layer 3rd-party data partners, suppress existing customers, and push the resolved audience to email, OTT, social, or paid search in a click. Saved segments stay live and re-sync as new data comes in.
Marketing Planner
Plan campaigns and allocate budget across channels before launch.
Build a media plan your client can sign off on: channel mix, budget split, flight dates, and forecasted pacing, then push it straight to live campaigns. Re-plan in seconds when budgets shift mid-flight.
Keyword Builder
Research, group, and structure keywords for search and social.
Pull search volume, competition, and intent signals for Google and Meta. Auto-cluster by intent, surface negative keyword candidates, and export ad-group-ready structures without leaving Atlas.
Reporting & Analytics
Cross-channel ROAS and white-labeled client reports.
One dashboard for spend, opens, impressions, conversions, and ROAS, across paid, email, OTT, and social. Generate branded client reports in two clicks with your logo, your colors, your domain. Schedule weekly delivery or share live links.
AI that paces every channel, including the ones nobody else has.
Most pacing tools shuffle budget between Google and Meta. Atlas goes further: it watches who's opening email, who's gone cold on social, and routes each contact and dollar to the highest-converting next channel.
- Reallocates spend across Google, Meta, TikTok, LinkedIn, and programmatic in real time
- Promotes high-intent email contacts to OTT for premium reinforcement
- Sets unified frequency caps across Meta, TikTok, and LinkedIn so prospects don't get hit twelve times a day
- Pushes lookalikes built from your top email engagers to Meta and TikTok in one click
One platform doing what four usually can't.
Agencies building on HighLevel get the CRM and funnels, but still hand off paid media to someone else. Programmatic platforms run the ads but can't touch email or CTV. Atlas is the only platform that runs paid, programmatic, data-driven email, OTT, and social retargeting under one roof, with AI pacing across all of it.
Integration without automation is just another login. GoHighLevel connects Google and Meta, then leaves the running to you. Atlas connects and runs them.
sO2 Atlas The bundle | GoHighLevel Agency-in-a-box | StackAdapt Programmatic | AdRoll Retargeting | |
|---|---|---|---|---|
| Google, Meta, TikTok, LinkedIn paid management | — | Partial | Partial | |
| Programmatic / DSP | — | Partial | ||
| Real-time AI budget pacing across channels | — | Partial | — | |
| Data-driven email (audience build + send + deliverability) | Partial | — | — | |
| OTT / CTV retargeting from your audience | — | Partial | — | |
| Identity-matched social retargeting | — | Partial | ||
| White-label client reporting | Partial | — | ||
| Agency-tiered pricing (no enterprise minimums) | Partial | |||
| Built and run by media operators, not engineers | — | — | — |
Comparison reflects publicly-listed product capabilities as of 2025. GoHighLevel, StackAdapt, and AdRoll are trademarks of their respective owners and are not affiliated with sO2digital or sO2 Atlas.
We run the media. You choose where it lives.
In Phase 1 our team operates every channel for you either way, and that doesn't change (the self-serve cockpit arrives H2 2026). What changes is where onboarding and client-facing reporting happen. When you bring on a new client or one asks for a revision, that brief either goes straight into Atlas with us, or into the system your team already uses, which then feeds Atlas. Reporting follows the same path back.
Run it for me
Bring us a new client or a revision and we take it from there: the brief goes into Atlas, we run every channel (paid, programmatic, email, OTT, social retargeting) with AI pacing, and white-labeled reporting comes back to you in plain English. The full managed engagement, exactly how the founding cohort works today.
- New-client onboarding and revisions handled by us
- Real-time AI budget pacing
- White-labeled reporting you can hand to clients
Plug into my workflow
Our team still runs the media for you, but onboarding and reporting stay in the system your clients already use. A new client or revision request is captured on your side and flows into Atlas; status and reporting flow back into your tools, so nobody learns a new dashboard. Live with our own workspace today; we scope your connectors on the strategy call.
- New-client briefs and revisions captured in your system
- Status and reporting pushed back to your tools
- Live with our own workspace today, Asana next, more on the way
Integrations connect to the systems you already run. Available connectors and pricing are scoped and confirmed on your strategy call.
Run your agency on GoHighLevel? Atlas is built to plug right in.
Keep GHL as your home base. Atlas is designed to sit behind it as your media engine, connecting to your sub-accounts and running every channel GHL can't, with real-time AI pacing. No rip-and-replace, and no new dashboard for your clients to learn.
We're building the GHL connector for the founding cohort now. Connector scope, field mappings, and timing are confirmed on your strategy call.
Talk through your GHL setup- Leads land where they belongEvery campaign lead will route into the right GHL sub-account and pipeline in real time.
- Optimized to revenue, not clicksMark a deal won in GHL and Atlas will pick it up, so pacing can tune to closed revenue, not vanity metrics.
- One audience, both waysSync GHL lists into Atlas for identity-matched email and social, with suppression pulled back so you never pay to reacquire your own customers.
- Your client keeps one surfaceWhite-labeled Atlas reporting will surface inside the GHL view your clients already log into. Atlas stays invisible.
The full platform. Or just the media.
Run your whole book through the Atlas platform: every paid channel, AI pacing, and our data-driven email + OTT + social retargeting all included. Or buy that program directly: data-driven email, OTT, and social retargeting on CPM, no platform commitment. It's one of our most effective programs and performs on its own, so you can run it standalone or fold it into the platform later.
AI does the heavy lifting. 50+ years of expertise makes the call.
Not another black box from engineers who've never run a campaign. Atlas is built by the operators behind $120M+ in managed spend. Automation handles the grind so your team makes faster, sharper decisions.
or client savings
efficiency
reporting
Boutique
For solo & 1-4 person shopsAll paid channels, AI pacing, all 4 platform tools. Up to $25K/mo managed spend, 2 seats. Add Atlas Media à la carte when you're ready.
Starter
Up to $50K / mo managed spend
- All paid channels (Google, Meta, TikTok, LinkedIn, programmatic)
- Real-time AI pacing
- Data-driven email + 1 retargeting channel
- Standard reporting
- Email support
Growth
$50K - $250K / mo managed spend
- Everything in Starter
- Email + OTT + social retargeting
- 5 audience data source connections
- Audience AI routing
- White-labeled client reports
- Dedicated strategist
Scale
$250K+ / mo managed spend
- Everything in Growth
- Custom data source onboarding
- Full attribution suite
- Slack-channel support
- Unlimited campaigns & seats
What founding agencies actually get.
You're helping us prove the cockpit before the GUI ships in H2 2026. Here's what that's worth to you.
One of our most effective programs. Buy it directly.
Data-driven email, audience-matched OTT, and identity-resolved social retargeting are already included in every Atlas platform tier, and because the combination performs on its own, it's also available directly as CPM-priced media on an IO. Buy it as a standalone program, or fold it into the full platform when it makes sense.
CPMs are indicative. Final rate confirmed on IO based on audience size, deployment cadence, and targeting complexity. Performance ranges reflect typical campaigns; not guaranteed.
A 12-year media operator behind the platform.
sO2digital has been operating paid media for agencies and brands since 2014. Atlas is the platform we built for our own strategists first, the same one we now license to other agencies who want our data engine and AI pacing without giving up their client relationships.
"I built Atlas after watching my own strategists rebuild the same campaign across five ad managers every week. Twelve years in, the missing piece wasn't another dashboard. It was a single intake that translates one brief into every platform's spec, then comes back to ask only the questions that platform actually needs."
Get early access.
Founding cohort is capped at 25 agencies. First 90 days fee only (no % of media), then 2.5% capped for life with your fee tier locked. 60-day money-back on the fee. Tell us about your book and we'll reach out as spots open.
"We built Atlas because our own strategists were drowning in tabs. Bundling email, OTT, and social retargeting into the same cockpit is what made it actually different."
Frequently Asked Questions
Run every channel from one cockpit.
Paid acquisition, email, OTT, and social retargeting, all in one platform, paced by AI.