Privacy Policy

Supplemental Oxygen Digital, LLC ("sO2digital," "we," "us," or "our") operates so2digital.com and the Atlas platform. This Privacy Policy explains what information we collect, how we use it, and the choices you have. It applies to visitors of our website and to clients and partners who engage our media and platform services.

We act primarily as a service provider to our clients. When we run media on a client's behalf, that client is generally the controller of the underlying audience data, and we process it under our agreement with them.

We collect the following categories of information:

• Information you provide. Your name, business email, company, phone number, and message when you submit a form, request a media plan, or join a waitlist.
• Usage information. Standard log data such as IP address, browser type, pages viewed, and referring URLs, collected to operate and improve the site.
• Client campaign data. Audience files and performance data we process to plan, deliver, and report on media campaigns, handled under our client agreements.

We use information to:

• Respond to inquiries and provide media and platform services;
• Plan, deliver, measure, and report on advertising campaigns;
• Operate, secure, and improve our website and the Atlas platform;
• Send service communications and, where permitted, relevant business updates;
• Comply with legal obligations and enforce our agreements.

We do not sell personal information.

Our media services activate against a permissioned, identity-resolved data partner network. We do not own this data graph; we access and match audiences through verified partners who represent that the data was collected with appropriate consent. Suppression and frequency controls are applied as part of campaign delivery.

We may share information with:

• Service providers who support our operations (for example, hosting, email delivery, and CRM tools) under contractual confidentiality obligations;
• Advertising and data partners strictly to deliver and measure campaigns;
• Legal and safety recipients when required by law or to protect rights, safety, and property.

We use cookies and similar technologies to operate the site, remember preferences, and understand usage. You can control cookies through your browser settings; disabling them may affect site functionality.

Depending on where you live, you may have rights to access, correct, delete, or limit the use of your personal information, and to opt out of certain processing. To make a request, contact us at c@so2digital.com. We will respond consistent with applicable law. You can unsubscribe from marketing emails at any time using the link in those emails.

We retain information for as long as needed to provide our services, meet legal obligations, resolve disputes, and enforce agreements. We use reasonable administrative, technical, and physical safeguards to protect information, though no method of transmission or storage is completely secure.

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be communicated as required by law.

Questions about this policy or your information can be sent to c@so2digital.com. Supplemental Oxygen Digital, LLC.