Agency Services, powered by Atlas

Done-for-you paid media. Run by senior operators.

A small slate of managed-media engagements at a time, delivered by senior operators who've been running paid media since before "programmatic" was a word. Every engagement runs on Atlas, the same cockpit our Phase 1 software customers use, operated for you by our team.

$120M+
Managed media spend
50+ yrs
Combined team expertise
2014
Founded
99%
Client satisfaction
What we run

The full menu. Pick a line, or all of them.

Most engagements start with paid media management and grow into email, OTT, white-label fulfillment, or training over time. Below is the complete picture: what each service is, what you actually get, and how it's priced.

Powered by Atlas
Paid Media Management

Full-funnel paid media run as one integrated book, not six disconnected channel buys.

What's included
  • Strategy, planning, and creative direction
  • Hands-on buying across Google, Meta, TikTok, LinkedIn, StackAdapt, OTT/CTV, and programmatic, and more as we keep adding the platforms our partners need
  • Atlas AI pacing across every channel in real time
  • Senior operator on every account, not a junior with a checklist
  • Weekly performance reviews + monthly strategic calls
  • Quarterly business reviews with Christina
Pricing · % of media or fixed monthly retainer · $15K/mo typical entry
Flagship
Data-Driven Email

Permissioned, identity-resolved email reach against a verified data partner network, not a generic rented list.

What's included
  • Custom audience build against a verified identity graph
  • Open + click + delivery reporting in 24 hours
  • Suppression, frequency caps, and brand-safety controls built in
  • Pairs natively with OTT and identity-matched social for closed-loop reach
  • Postal ROI tracking available for retail and franchise
  • Permissioned, double opt-in sends with match-back reporting
Pricing · $25 CPM (data-driven file) · $95 CPM (custom audience) · $15K IO minimum
White-label
White-Label for Agencies

We're the invisible extension of your team. Your branding on every client-facing report; your name on the relationship.

What's included
  • Fulfillment for any service line on this page
  • Client-facing dashboards branded as your agency
  • Reports, decks, and QBRs delivered in your template
  • Direct line to our senior operators, but invisible to your clients
  • Atlas cockpit available as a partner seat (Founding 25 cohort)
  • Multi-client billing through one consolidated IO
Pricing · Custom · scoped per partnership · founding-cohort pricing locked for life
Same audience
OTT / CTV Planning

Streaming and connected TV served to the exact same person you reached on email and social, one audience across three screens.

What's included
  • Premium publisher inventory, not the cheap fringe
  • Audience-matched, not contextual or demo-based
  • Brand-safety + frequency controls across the full flight
  • Cross-screen frequency capping (you don't pay to hit the same household 14 times)
  • Daily pacing + full flight recap with reach/frequency breakdown
Pricing · $60 CPM · $15K IO minimum · custom audience build included
Advisory
Strategy Retainers

Strategic oversight without full campaign management. A senior operator on call, not an account rep with a quota.

What's included
  • Monthly strategic planning sessions
  • Channel mix + budget recommendations
  • First-party data activation roadmap
  • Quarterly business reviews
  • Christina-led sessions available on request
  • Audit access to any campaign or channel for diagnostic review
Pricing · Monthly retainer · scoped to engagement depth
On request
Digital Sales Training

Sales training for media-company and agency teams. Built around how digital advertising actually sells today, not how it was sold ten years ago.

What's included
  • Audience-first selling, moving teams off demo-and-daypart muscle memory
  • Programmatic + AI pacing fundamentals
  • First-party data and identity matching, in plain English
  • Live workshops, not pre-recorded coursework
  • Custom curriculum for broadcast, cable, publisher, and agency teams
  • Account-executive certification path
Pricing · Per-engagement · half-day, full-day, or multi-week curriculum
How we engage

From first call to in-market in 14 days.

Four steps. No long discovery cycles, no 90-day consulting traps. We tell you on the first call whether we're the right answer.

01
Discover

30-minute call with Christina to scope fit, channels, and budget reality. We tell you on the call whether we're the right answer.

02
Plan + scope

Written media plan and scope within 5 business days. Fixed-fee, % of spend, or flat monthly, your choice. Standard IO terms, net 30.

03
Build + onboard

Atlas spins up, audiences build, creative trafficked. First campaigns live within 14 days of signed IO.

04
Run + report

Daily pacing inside Atlas. Weekly performance reviews. Monthly strategy. Quarterly business reviews. Reporting in your template, not ours.

Rate card

Transparent CPM pricing.

No mystery rates. No hidden tech fees. Buy on a standard IO with net-30 terms. Multi-product buys may qualify for blended-CPM packaging.

Minimum IO: $15,000 · Net 30 · All channels include reporting
Full sO2 Media page
Data-Driven Email
Data-driven file + postal ROI tracking
$25
CPM
Custom Audience Email
Client-provided list, identity-matched
$95
CPM
OTT / CTV
Connected TV + streaming, same audience
$60
CPM
Identity-Matched Social
Retargeting across social platforms
$25
CPM
The operators

You'll work with senior people. Every day.

No account-management layer between you and the people running your media. Christina is on every discovery call. The team is small on purpose.

CR
Christina Rice
Founder & CEO

30+ years across Ameritech, AOL/Time Warner, Classmates.com, ShopLocal, Barrington, Sinclair. Ameritech: +300% internet sales. AOL: 150% of integrated-media goals.

DG
David Goretsky
Lead Developer

Stanford Symbolic Systems. Two decades building software for the VA, banks, schools, and businesses. With sO2 since 2018. Atlas is largely his.

SH
Sean Harris
Ad Operations / PPC Specialist

BA, University of Wisconsin–Whitewater. Years honing SEO and paid search across every account in the sO2 book.

Selected results

Real engagements. Real numbers. Pulled directly from delivered campaigns.

10.28%
CTR on a 100K-email blast
Principle Toyota · Auto
+40%
lift in new patients / month
Haake Dental · Medical
+17%
page views Q1 vs prior quarter
Rouses Markets · Retail

We've been operating media this way for years inside our own book. The agency arm is open to a small slate of new engagements at a time. That's how the team stays senior all the way through.

CR
Christina Rice
Founder & CEO, sO2 Digital

Not sure if you want the service or the platform?

Most conversations start here. 30 minutes with Christina to figure out whether managed service, the Atlas Phase 1 platform, or the Atlas Media program is the right answer for you.