Audience-first media. Built on a verified identity graph.
We run data-driven email, OTT/CTV, and identity-matched social retargeting against permissioned, identity-resolved audiences. One audience. Three screens. Closed loop in 30 days.
Not a generic rented list. A verified identity graph.
Most "data-driven" email is a broker reselling someone else's file. The audience graph we activate is permissioned, identity-resolved, and matched across email, CTV, and social. That's why the same person can be reached on three screens in the same week, without rebuying the audience every time.
We've been operating media this way for years inside our own agency book. sO2 Media is that capability opened up to brands and partner agencies who want this program on its own.
Permissioned, identity-resolved, consented, not a resold broker file.
Email, OTT/CTV, and social retargeting served to the same person, not three different lookalikes.
Identity matched. Works as third-party cookies disappear from Chrome and beyond.
Christina or a senior strategist scopes the buy. Not an account rep with a quota.
Opens, clicks, impressions, frequency, audience overlap. No vanity metrics, no black-box dashboards.
Four media products. One audience graph.
Buy any one. Most partners stack two or three. That's where the compounding starts.
Permissioned, identity-resolved email reach against a verified data partner network. Not a generic rented list: consented, identity-matched audiences.
- First-party identity resolution
- Suppression + frequency caps built in
- Open / click reporting back in 24 hours
You bring the brief, we build the audience. Modeled lookalikes, behavioral segments, or 1:1 custom audiences from your CRM.
- Custom segment build included
- Identity-matched to a verified data graph
- Ideal for B2B + high-AOV brands
Premium connected-TV inventory served to the same audience you reached on email. Same person, different screen, no waste.
- Premium publisher inventory
- Audience-matched, not contextual
- Brand-safety + frequency controls
Retargeting that doesn't depend on a pixel. We match a verified identity graph into Meta, TikTok, and programmatic, even when third-party cookies disappear.
- Cookieless identity match
- Cross-platform delivery
- Closes the loop on email + OTT reach
Transparent CPM pricing.
No mystery rates. No hidden tech fees. $15K minimum per buy, billed on a standard IO. Not ready for a $15K buy? Packages run per campaign with no monthly minimum.
| Product | CPM |
|---|---|
| Data-Driven Email | $25 CPM |
| Custom Audience Email | $95 CPM |
| OTT / CTV | $60 CPM |
| Identity-Matched Social Retargeting | $25 CPM |
| Minimum buy | $15,000 |
Custom audience builds and white-label IOs available. Multi-product buys may qualify for blended-CPM packaging.
We're a full-service digital ad agency. Atlas is how we run media.
sO2digital plans and buys across the entire digital landscape: paid search, paid social, programmatic, and more. We built Atlas to run all of it more efficiently for our clients.
The rate card above is one of our most effective programs: acquisition email paired with identity-matched retargeting. It performs on its own, so we've made it available to buy directly, priced openly on a CPM, without a full agency engagement.
See full-service mediaSearch, Performance Max, Display, and YouTube: full account build and management.
Facebook and Instagram prospecting and retargeting, creative testing, and scaling.
Display, native, OTT/CTV, and audio bought across multiple demand-side platforms.
From brief to in-market in 10 days.
You send audience, geo, goals, creative. We scope on a 30-minute call.
Written media plan within 3 business days. Standard IO, net-30 terms.
We build or match the audience against the identity graph. Custom builds in 5–7 days.
Email sends, OTT pacing, retargeting live. Reporting daily, full recap at flight end.
Three kinds of partners. One media program.
Marketing teams that want premium email + CTV reach without building a media department. Standard IO, senior strategist on the account.
White-label IOs for agencies who want to offer email, OTT, and identity retargeting to their clients without standing up the program themselves.
New-market launches, opening-week pushes, and DMA conquest for franchise systems that need reach in markets where there's no customer file yet.
Want the same program plus the cockpit?
sO2 Media is the program. Atlas is the full operating system on top: AI pacing across every channel, white-label reporting, self-serve cockpit shipping H2 2026. Run it on its own, or add the platform when it makes sense.
Ready to put a plan in front of you?
Tell us the audience, the geo, and the goal. We'll have a written plan back inside three business days.