Altitude: build an agency on our stack.
You do not need to invent an agency from scratch. You need clients, a way to sell them, and an engine that delivers. We built the engine. This is the training for everything else.
sO2 grows three ways: businesses that run their own ads on Atlas, agencies that white-label our engine, and clients who hand us the keys. This is the fourth way, and it is personal: we teach people to build the agency itself. Selling, pricing, packaging, fulfillment on Atlas, all of it from people who did it, not people who filmed a course about it.
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Get the first chapter of Altitude, whole and unabridged: The Anatomy of a Campaign. We will email it to you along with the pricing toolkit. No guru talk, and you can unsubscribe with one click.
You already have the hard part
The hardest thing in this business is the ability to sit across from a client and earn trust. If you can do that, the rest is a system. That is what we hand you.
- Salespeople who watch agencies profit off deals they sourced
- Account executives with a book of relationships and no fulfillment engine
- Freelancers and marketers ready to productize what they already do
- Owners who want a second business that feeds the first
The playbook, not a pep talk
Sell digital with confidence
Decades of real pitches, real objections, and real closes, distilled. You learn to sell targeted email, CTV/OTT, programmatic, Google and Meta the way we sell it every day: on outcomes, not jargon.
Run media without an ad-ops department
Atlas is the unfair advantage. Enter a campaign once and it traffics everywhere it should run. You do not need traffickers, seat fees, or five dashboards. You need clients. We teach you to get them.
Grow on a proven stack
Pricing, packaging, white-label fulfillment, reporting that closes renewals. The same playbook and the same tech stack our own agency runs on, handed to you instead of learned the expensive way.
The First Ascent cohort is by application.
Tell us where you are today and where you want the agency to be. We will tell you honestly whether this training gets you there.