TapClicks Adds sO2Digital as a DATA Integration Partner
sO2Digital's targeted-email platform, SmartWeb, is now a TapClicks data integration partner, letting partners pull counts, traffic emails, and run reporting from one place. SmartWeb uses a data-first approach that scrubs a client's CRM and sales data against a large, verified marketing universe to reach specific, identity-based audiences instead of relying on cookies.
- SmartWeb is described as a DSP for targeted email, giving partners self-service counts, deployment, and reporting in a single platform.
- sO2's data-first method scrubs client CRM and sales data against a large marketing universe verified by sources such as tax records, voter files, and purchaser files.
- Audiences are built from unique individuals identified by email address and matched against postal and other records rather than cookies.
- The post cites historical campaign benchmarks including CTR, CTOR, and a 40:1 ROI figure (McKinsey, Direct Marketing Association, eMarketer).
- Campaigns are CAN-SPAM compliant with double opt-in, a managed unsubscribe list, and monthly data scrubbing.
The data-first targeted-email discipline behind SmartWeb still anchors how sO2 works today; that same email expertise is now one channel inside Atlas, paired with OTT/CTV and identity-matched social retargeting and activated against a permissioned, identity-resolved data partner network.
sO2Digital provides a one-stop shop for targeted email. Our platform, fondly known as “SmartWeb”, is described as a DSP for targeted email. SmartWeb offers our partners the opportunity to reach clients at the scale and targeting they need.
Want to pull your own counts, traffic your own emails and pull reporting all from the same platform? Now you can with sO2s SmartWeb for targeted email.
Targeted email is often overlooked. It shouldn’t be! Make targeted email the start of your digital marketing campaigns.
Here’s why!
sO2’s “data first” approach drives results.
Data + Targeted Reach + Smart Frequency
DATA
We utilize our clients’ CRM/Sales data and scrub that against our vast marketing universe to create the perfect profile of a potential customer. Our data files are based on standard sources, and verified by four unique data sets such as tax records, voter files, CBD purchaser files, and auto purchasers.
TARGETED REACH Whoever knows when, where, and how to best reach their prospects will outperform their competitors every time. Let targeted email be the driver to find exactly who you want!
SMART FREQUENCY We can help you drill into your clients’ prospecting efforts to a degree never before possible. And then present the information to ensure multiple messages to the same person on different platforms.
Why use cookies when you can create a list of unique individuals identified by their email address and crossed against postal records and three other sources. We get you to the exact person you want to reach.
Uncluttered Messaging Simple & Easy to Understand Re-Targeting
- 2.5% CTR (creative dependent)
- 8.4% CTOR
40-1 Return on Investment “ROI”(McKinsey, Direct Marketing Association, eMarketer)
Targeted Email + Postal File: The best of both worlds! You receive the first and last name, and address of everyone you email. Immediate Results Order Monday, deploy Tuesday , new customers Wednesday! Proven ROI Trackable results with “match back” reporting.
CAN-SPAM Compliant
- Double opt-in
- Managed unsubscribe list
- Data scrubbed monthly
About sO2Digital sO2Digital is an ROI-driven, industry-leading team of digital thought leaders guiding our partners on their climb to optimized workflow, and best-in-class products and services. Check out our Case Studies for examples of how we drive results, or our blog “Summit Thoughts” for more details on our digital philosophy.
With grit, heart and determination sO2 always delivers.
- We provide world-class customer service
- We exude excellence in everything we do
- We create custom, hands-on, thoughtful digital solutions
- We bring relentless drive, innovative solutions and leadership to our clients and partners
About TapClicks
TapClicks, Inc. is the leading provider of unified marketing operations, analytics and reporting solutions for media companies, digital marketing agencies, brands, franchises, and HIPAA covered entities. The TapClicks Smart Marketing Cloud provides end-to-end business intelligence capabilities that include SEO, social and PPC reporting, automated order entry, set up and approval workflows, marketing performance analysis and the creation of interactive visual reports and presentations. TapClicks integrates more than 250 data sources via its Connector Marketplace to provide marketers with the ability to analyze data from the full breadth of popular marketing and advertising tools used in the industry today.
Frequently asked questions
- What is sO2's SmartWeb platform?
- SmartWeb is sO2Digital's targeted-email platform, described as a DSP for targeted email. It lets partners pull their own counts, traffic their own emails, and run reporting from a single platform.
- How does sO2 target the right people for an email campaign?
- sO2 uses a data-first approach, scrubbing a client's CRM and sales data against a large marketing universe verified by multiple data sets. Audiences are built from unique individuals identified by email address and matched against postal and other records rather than cookies.
- Are sO2's targeted email campaigns CAN-SPAM compliant?
- Yes. The campaigns use double opt-in, a managed unsubscribe list, and data that is scrubbed monthly.
Christina Rice is the Founder & CEO of sO2 Digital (Supplemental Oxygen Digital, LLC). She has spent her career building the people, processes, and technology that make digital advertising perform at scale, and leads the team behind Atlas, sO2's media activation platform. She reviews and updates Summit Thoughts to keep the agency's thinking current.
