6 Steps to Targeted Email Success
Welcome to the six steps of a successful targeted email campaign. Over this series we dive into each step, and you will learn the ins and outs of how to grow your margins and increase your digital revenue.
This infographic lays out six simple steps, and the order in which we discuss each one. First up: who to target, and why. Here's a sneak peek at the "who": direct mail spend reaches a whopping $38.5 billion in local advertising spend (Mailshark.com). Targeted email lets you reach that same audience at a fraction of the cost, with trackable results.
Follow along with the series here on Summit Thoughts: prospecting, positioning the impressive ROI, design best practices, choosing a delivery vendor, and reading the report at the end. Each step builds on the last, and together they are the playbook we use every day.
Christina Rice is the Founder & CEO of sO2 Digital (Supplemental Oxygen Digital, LLC). She has spent her career building the people, processes, and technology that make digital advertising perform at scale, and leads the team behind Atlas, sO2's media activation platform. She reviews and updates Summit Thoughts to keep the agency's thinking current.
