sO2 vs. Marketing 360.
Marketing 360 wants to do all of your marketing. sO2 does one thing: the media that brings customers. And we do it deep.
Marketing 360 pitches itself as the number one marketing company for small business: full-service everything, websites to social to ads, plus a platform to watch it all. Generalists have their place. But every full-service shop faces the same physics: when you do everything for everyone, the media piece runs on templates and shared playbooks.
We made the opposite bet. No websites, no logos, no social calendars. Just acquisition media built audience-first: postal-verified, identity-resolved people reached by email, on their TV, and in their social feeds, planned by a senior strategist and proven with match-back reporting.
Where Marketing 360 genuinely shines
A very small business that needs a website, a brand refresh, some social presence, and somebody to answer the phone about all of it can get real value from one full-service vendor. Breadth is convenient. Just be clear-eyed that breadth and depth pull in opposite directions, and paid media rewards depth.
sO2 + Atlas vs. Marketing 360
Generalist breadth versus specialist depth. Row-by-row.
| Capability | sO2 + Atlas | Marketing 360 |
|---|---|---|
| Websites, branding, and social management | ||
| Data-driven email to new prospects (acquisition) | ||
| Permissioned, identity-resolved audience data included | ||
| OTT/CTV on the same buy | ||
| Google + Meta ads managed for you (decades of experience + automation) | ||
| Identity-matched social retargeting of the same audience | ||
| Senior media strategist runs the plan | ||
| Match-back reporting tied to actual customers | ||
| Built for | Acquisition media depth | Full-service breadth |
Bottom line: If you need everything done adequately, hire a generalist. If you need customers acquired reliably, hire the specialists who do nothing else. That is sO2.
Questions we actually get
Why not just get media from our full-service agency?
Ask them one question: whose data builds the audience? If the answer is platform defaults and lookalikes, you are running templates. Our audiences are identity-resolved and postal-verified before the campaign starts.
Can sO2 work alongside a full-service agency?
All the time. Agencies keep the brand, the site, and the content. We run the acquisition media, sometimes white-labeled under their name. Everybody does what they are best at.
What proof do we get that it worked?
Match-back reporting against your actual customer list, plus one cross-channel report covering email, OTT/CTV, and social. Not a dashboard of impressions. Names that became customers.
What is the entry point?
Packages have no minimum, and direct insertion orders start at $15K. Book a call for a straight answer, even if it is not yet.
Want the full picture first? See how sO2 compares to every alternative.
Ready to reach the customers you don't have yet?
Tell us who your best customer is. We'll show you how many more of them are out there, and exactly how we'd reach them.